Creating a new generation of retail customer experiences.
NatWest Boxed needed to retain the trust and confidence offered by a tier one global bank but also to communicate the innovation and agility of a fintech.
The challenge
NatWest Boxed is a banking-as-a-service brand that lets retail and ecommerce businesses embed financial experiences into their customer journeys and loyalty programs. As a new brand, it had to carry the trust of a tier-one global bank while signalling the innovation and agility of a fintech.
Our approach
We expressed the new brand proposition and brought it to life through a new website, working alongside NatWest’s in-house development team across information architecture, UX, content, and design. We communicated a fast-paced product roadmap and made the use cases in retail, loyalty, and ecommerce easy to understand, then equipped the team with collateral, thought leadership, and sales tools for demand generation.
What we did
Brand proposition & messaging
Website IA, UX, content & design
Sales & marketing collateral
The outcome
A launch-ready brand with four go-to-market propositions and a self-serve library of templates and assets.
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