A marketing team that knows finance.

Two ways to engage us, fully Managed when you need strategy, creative, and channel ops handled. On-Demand when you have a strategy and just need execution hours. Same team, same compliance posture, same quality bar.

A senior marketing strategy team reviewing audience insights and creative around a table
How To Engage

Pick the engagement that fits this quarter.

Most firms run a mix. They use Managed for the always-on growth motion and pull from On-Demand when a specific event, launch, or rebrand needs hands. Same specialists. Same finance-fluency. Different commitment.

Managed
Subscription · Full-Service

Your full marketing team, ready to go.

Done-for-you strategy, creative, paid media, content, and analytics, managed by a dedicated finance-fluent squad. We own the channels, run the campaigns, and report on the meetings.

  • Quarterly strategy reviews tied to AUM targets
  • Always-on content production (commentary, podcast, social)
  • Managed paid media across Google, LinkedIn, YouTube, Meta
  • Pipeline-attributed reporting your COO can defend
Talk about Managed
On-Demand
Hourly · Production-Only

Marketing production, whenever you need it.

Hold the strategy, bring us the brief. Access 100+ compliance-aware production services on a transparent hourly subscription. Your hours, your rules. Scale up. Scale down. Hours roll over 30 days.

  • 12-hour delivery on most requests
  • 100+ production services on tap
  • 150+ senior specialists, zero overhead
  • Unused hours roll over · scale up or down monthly
Talk about On-Demand
Channels Covered

Every channel that matters to your prospects.

We operate the channels where your prospects actually research firms, and we report on which ones move the business needle. Compliance archival is built in across every touchpoint.

Google

Search · YouTube · GDN

LinkedIn

Sponsored · InMail · ABM

Meta

Facebook · Instagram

Email

Newsletters · Lifecycle

Content

Commentary · Whitepapers

SEO

Organic · AI search

Events

Webinars · Dinners

Podcast

Production · Distribution

Direct Mail

Targeted segments

Video

Reels · Recaps

Analytics

Attribution · Reporting

Compliance

Review · Archival

Inside the Engagement

From the strategy meeting to the campaign live in market.

Three of the workflows your team will use day-to-day with our Marketing engagement.

marketing.codesm.finance / production

Production Board · Q3

28 in flight · 142 / 200 hours used this month

Intake

6
Content ●●

October market commentary

Design ●●●

Webinar promo design

In Progress

12
Content ●●●

Quarterly letter, Q3 draft

Paid ●●

LinkedIn campaign, RIAs

Web

Advisor bio refresh · 4 pages

Review

7
Video ●●

Estate planning explainer reel

Email ●●

Newsletter · September

Shipped

19
Design ●●●

Family-meeting deck template

Paid ●●

Google Search · Sept

01 · Production Board

Every request, every hour, every status, in one board.

Submit a brief. Watch it move through Intake → In Progress → Review → Shipped. See exactly how many hours you've used against your monthly allocation. Leave feedback inline. Compliance review baked into the Review column.

  • Hourly subscription · hours roll over 30 days
  • Inline feedback + version history on every asset
  • Compliance archive of every deliverable

02 · Content Calendar

A 90-day plan that ships on cadence.

Strategy translated into deliverables, mapped across channels, sequenced for compliance review. You see what's shipping next Tuesday, who's writing it, and when the compliance officer will see it.

  • Always-on commentary + tentpole campaigns
  • Multi-channel: blog, email, social, podcast, paid
  • 14-day compliance lead time built in by default
marketing.codesm.finance / calendar

October 2026

23 deliverables scheduled

MonTueWedThuFri

6

BLOG

7

EMAIL

8

9

SOCIAL
POD

10

13

BLOG

14

PAID

15

EVENT

16

EMAIL

17

20

21

BLOG
SOCIAL

22

23

POD

24

EMAIL
Content Email · Paid Social · Event
marketing.codesm.finance / reporting / q3

Q3 Marketing Report

Every dollar tied to a meeting · every meeting tied to an outcome

$2.4M

AUM influenced

▲ +38%

47

Qualified meetings

▲ +12

4.2x

Avg. ROAS

▲ +0.6x

$42

CPM · LinkedIn

▲ -$8

Pipeline by channel · last 90 days

$2.4M total
Google Search $840K
LinkedIn $620K
Content / Organic $510K
Email $280K
Podcast $150K

03 · Pipeline Reporting

A dashboard your COO can defend at the partners' meeting.

Marketing tied to AUM influenced, not impressions, clicks, or follower counts. Every dollar of spend mapped to a meeting. Every meeting mapped to an outcome. No more "we're building brand" hand-wave.

  • AUM-influenced as the headline metric
  • Channel attribution by source-of-business
  • PDF export for the partners' meeting

Ready to grow?

Book a 20-minute consultation.

We'll learn about your firm, your prospect funnel, and your next quarter, then walk you through which of our products will move the needle first.