The Market Site.

A working website, not a brochure. Six capability layers that attract, hold, and move your prospects toward a conversation, all under your brand.

A branded financial-intelligence dashboard shown on a desktop monitor on a modern office desk
The Problem

Your website is the meeting before the meeting.
Most firms are losing it.

A site that describes your firm cannot compete with a site that demonstrates it.

Today's Prospect

Today's prospect doesn't fill out a contact form after reading your team bios. They research independently, across search engines, AI assistants, and peer networks, long before they ever speak to your team.

The Winning Choice

The firms winning new business have stopped describing their expertise and started demonstrating it. By the time a conversation happens, the firm has shown its work, and the prospect has already decided.

The Shift

The market site.

Built to be the meeting before the meeting.

Brochure Site

Describes your firm.

  • Static team bios & service descriptions
  • Contact form as the only call to action
  • Updates quarterly, at best
  • Indistinguishable from peer firms

Market Site

Demonstrates your firm, every visit, every hour.

  • Live market data & original research
  • Gated tools that qualify as they engage
  • Conversational AI that answers in your voice
  • New clients arrive ready to sign

A Fundamental Repositioning

From brochure to working platform.

A market site replaces the brochure with a working platform. Instead of describing what your firm does, it puts your firm to work in front of the prospect, publishing analyst views, surfacing the markets your clients track, running the calculations they would otherwise run on someone else's tools.

Continuous Value Delivery

Demonstrate competence, don't claim it.

Real-time market intelligence keeps your brand present between touchpoints. Original research signals that your analysts have a point of view. Personalised diagnostic tools answer the questions prospects are asking during research. All of it lives under your brand, all of it builds the case for your firm before any contact happens.

The Outcome

A pitch becomes a confirmation.

By the time a prospect reaches out, they have already seen your firm think, publish, and answer. The conversation is no longer a pitch, it is a confirmation. The firms that make this shift stop chasing introductions. They start receiving them.

What a Market Site looks like

Live working surfaces. Not stock images.

A market site is judged on the quality of what's behind the home page. These working surfaces are rendered in your brand.

01 · Thought Leadership

Your analysts have opinions. Your website should prove it.

Most firms publish a quarterly letter and call it content. A market site turns thought leadership into an ongoing broadcast, AI-powered podcasts generated from your analysts' research and distributed across Spotify, Apple, and Amazon, plus a weekly market briefing every subscriber has opted into.

ashworthcapital.com / insights

Ashworth Audio

The Quarterly Letter, read aloud

New · Ep. 24

Concentration Risk & the 2021 Echo

Generated from the Q2 analyst note · 12 min

On SpotifyAppleAmazon + indexed by AI search

▸ Weekly Market Briefing

Every subscriber is a qualified prospect.

2,418

subscribers

ashworthcapital.com / market-pulse

Market Pulse

Curated to what your clients track

Live · 14:23 ET

S&P 500

5,840.12

+0.42%

UST 10Y

4.18%

-0.03

XAU

2,648

+0.78%

DXY

104.62

+0.11%

SPX · 5D

+1.24%

▸ Ashworth View

"Concentration risk is back at 2021 levels, but the composition is different. Here's what we're watching."

02 · Market Intelligence

Your brand, present every time the market moves.

Real-time indices, equity prices, and key rates, curated to the assets your clients care about, with your firm's commentary attached to the numbers. Not a Bloomberg terminal. A considered view, branded to you.

04 · AI Engagement

An intelligent first conversation. Always on.

Firm AI is configured to your firm. It answers wealth-planning questions with authority, reflects your investment philosophy, cites your own research, and, when the moment is right, invites the prospect to share their situation.

ashworthcapital.com / ask

Ashworth AI

Always on · cites firm research

We're a family with most of our wealth in concentrated public equity. How should we be thinking about diversification without triggering a major tax event?

That's the right question to be asking. Three structures worth understanding:

  • • exchange funds
  • • collar strategies
  • • charitable remainder trusts

Each fits a different posture on liquidity, control, and timing. Want me to walk through how each one would apply to your situation?

14 sources cited · 3 firm publications referenced

ashworthcapital.com / planning / retire-comfortably

Calc 03 · Retire Comfortably

Income replacement planning

Signed in · T. Chen

At your current trajectory, you'll have

$8.4M

at age 65, 22% above your stated comfort threshold, with two adjustable risks.

Current assets

$3.2M

Annual contrib.

$140K

Target retire.

Age 62

NOW · 38455259RETIRE · 6265

▸ Ashworth notes two risks

Concentration in employer equity (38%) and an under-utilised mega-backdoor Roth, together worth roughly $1.4M of upside.

05 · Planning Tools

Where prospects run their own numbers.

Before a client signs an engagement letter, they're already running their own calculations. The question is whether they're doing it on your website or someone else's. Nine conversational calculators, gated behind a simple sign-in, branded to your firm, ending in "Book review →".

06 · Screeners & Research

Institutional research. Your brand.

For the analytically inclined prospect, nothing signals credibility faster than serious tools. The Theme AI Screener + fund/stock screeners keep prospects on your domain instead of sending them to a third-party platform.

ashworthcapital.com / research / themes

Theme AI Screener

"AI infrastructure"

42 matches

"Companies enabling next-gen AI compute capacity"

Sub-themes

SEMI

HYPER

UTIL

NETWK

COOL

SOFT

Top holdings · LTM

NVIDIA

SEMI

+18%

Vertiv

COOL

+24%

Constellation

UTIL

+11%

Broadcom

SEMI

+9%

Save thesis →

Data Partners

Powered by the institutions that move markets.

Every live surface, Market Pulse, screeners, research, and AI answers, runs on the same institutional feeds the Street relies on. Licensed, normalised, and rendered entirely in your brand.

Partner marks are the property of their respective owners, shown to indicate data sources available through the CodeSM Finance platform.

Case Studies

The work we're proud of.

A look at how we help wealth, banking, and fintech firms grow. Request the full write-up on any of them.

TechnoWealth
TechnoWealth

A comprehensive market platform for a modern investment brand.

TechnoWealth wanted to bring market access, research, portfolios, and planning together into one branded experience. We partnered with them to design and build the platform end to end.

Read the case study
JBI Wealth
JBI Wealth

Building wealth forward: a refined site for a modern RIA.

JBI Wealth needed a digital presence that matched the calibre of their advice. We refreshed the brand and built a modern website to present their wealth-management expertise with clarity.

Read the case study
FinextraPro
FinextraPro

Marketing and CRM foundations for a financial-data platform.

FinextraPro needed the groundwork to go to market. We helped put the brand, site, and CRM foundations in place so they could launch and scale on a solid footing.

Read the case study

Ready to grow?

Book a 20-minute consultation.

We'll learn about your firm, your prospect funnel, and your next quarter, then walk you through which of our products will move the needle first.