Transforming banking, wealth and payments with partnerships.
Created to accelerate banking transformation, we helped Santander InnoVentures to establish its reputation as a banking partner of choice for fintech scaleups.
The challenge
Santander InnoVentures, the bank’s corporate venture capital fund, invests in and partners with disruptive fintechs across payments, wealth, and banking. To win the best deals, it needed to be known in its own right, as an independent, forward-looking partner of choice, not simply an arm of a global bank.
Our approach
We built awareness for the fund and its proposition across financial and wealth media in the US, Europe, and the Middle East, and put its executives on the keynote stage to establish thought leadership. Research-based content fed the news cycle and supported the sales pipeline, while a new, independent web presence told a partnership-first story around funding and collaboration.
What we did
Brand positioning & global media relations
Independent web presence
Research content & executive thought leadership
The outcome
Recognition as a fintech partner of choice, backed by sustained coverage across global finance media.
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